Finding the right marketing idea for your Plumbing business isn’t difficult today. Plumbing marketing ideas are everywhere when you know your local area.

For any plumbing business able to come up with a unique and humorous advertising slogan will have so much business in their town they won’t be able to scratch themselves!

And all it really takes is a bit of brain-power!

plumber marketing ideas

One example of good marketing I well remember from childhood was on the back of a night cart! Remember those days before indoor plumbing? Ok, so I’m showing my age here but that is all to your benefit. Good ideas last decades and I’m quite sure that with a bit of brain-storming, I will be able to jog your memory into action.

What was it I saw on the back of a night truck emptying toilet pans? Remember they used to go around collecting all the pans from the toilets in the backyard? Well, on the back of his truck in big yellow lettering was “Your loss is our Gain”. Crude but highly effective.

In retrospect though, I think it was more to do with their sense of humour rather than advertising because there wasn’t exactly a lot of competition for the job.

But there are similar things that you can do if you can relate the idea to something local in your area that people are familiar with.  Plumbing is very much a ‘local’ business because the main part of your income is derived from people in your town or your local area.

There are jobs (like web design) that you can get done from anywhere in the world but when it comes to marketing your own plumbing business you need it to relate to your local market because that is where the work is for you.

Now this is where Google comes in handy. Did you know that with a Google account you can get your plumbing business listed for your local area?  Better than that you can even get it shown on a map so that people know where your business is actually located. So if someone in a neighbouring town needed a Plumber urgently or wanted to get a better quote, they can find you.  If you live in a bigger city then they can still find you.

All you need to do is get a Google account (sign up is free) and apply to have your plumbing business listed in the local business directory/maps. They will send you a text message on your mobile/cell phone for confirmation and give you a code to put in to your listing and…that’s it. Your Plumbing business will now be listed on Google maps on the front page whenever anyone searches for a Plumber in your area.

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